Home / About Us

About Us

broderson ic-80 on flat bed
broderson fleet
broderson ic-80 on flat bed
WHY HIGH REACH?

Get The Job Done Right With Our Equipment

With over 40 years of experience, High Reach Inc. has established itself as an industry leader in providing innovative high reach solutions. Our commitment to excellence, quality, and customer satisfaction has earned us a trusted reputation in the industry. We specialize in renting and selling a wide range of top-quality lifting equipment, including Broderson Carry Deck Cranes, Versa-Lift forklifts, and our own ORION line of machinery, proudly made in Ontario, Canada.

Our team of skilled professionals is dedicated to meeting the unique needs of our clients, providing reliable equipment for both rentals and purchases. We pride ourselves on our ability to deliver exceptional service and support, ensuring that our clients have the right tools for their projects. We believe that strong relationships are the backbone of our success, and we strive to build and maintain these connections with every client. At High Reach Inc., we are not just about lifting heavy loads; we are elevating standards and exceeding expectations in the lifting equipment industry.

GET A QUOTE ON A MACHINE

Contact Us Today

front of high reach offices
orion lineup at back of high reach shop
MISSION, VALUES, VISION

Excellence, Innovation, And Integrity In Every Lift

High Reach Inc. is committed to delivering exceptional high reach equipment and services with a focus on quality, customer satisfaction, innovation, and integrity, aiming to set the industry standard and drive progress for businesses worldwide.

Mission

Our mission is to deliver exceptional high reach equipment and services that empower our clients to achieve their goals efficiently and safely. We are committed to setting the industry standard for excellence and innovation, building strong relationships that drive mutual success.

Values

At High Reach Inc., our core values guide everything we do. We prioritize the highest standards in quality, focus on meeting our customers' unique needs, and continuously innovate to stay ahead in the industry. We conduct our business with honesty, transparency, and ethical practices, building trust with our clients and partners. We believe that cultivating strong relationships is essential for success, and we strive to nurture these connections through every interaction.

Vision

We envision a world where our advanced machinery and solutions drive progress and success for businesses across various industries. High Reach Inc. aims to be the go-to provider for high reach needs, known for our expertise, dedication to our customers, and commitment to maintaining enduring, productive partnerships.

OUR HISTORY

Over 40 Years Of High Reach Solutions

A Legacy of Excellence and Growth

High Reach Inc. has a rich history of growth and innovation, driven by a commitment to excellence and customer satisfaction. Here’s a look at our journey over the years:

In 1979, Santo De Arcangelis founded De Arcangelis Crane Service and made his first purchase of a Boom Truck. This marked the beginning of our journey dedicated to providing top-notch lifting solutions. As Santo continued to secure more lifting deals, his growing success led to the need for expansion.

By 1982, he moved to Shepherd Road, a new location that provided the space needed to grow further and build a more extensive rental fleet. This year also saw a significant collaboration form when George Dudley Warbeck and Santo De Arcangelis officially teamed up, combining their expertise to drive the business forward under the new name, High Reach Inc.

high reach sign first location installation

The following year, in 1983, we secured a major milestone by obtaining the Broderson Carry Deck Crane and RO Boom Truck Distributor deal, significantly expanding our capabilities and offerings.

high reach ro stinger

In 1985, recognizing the growing demand for short-term crane rentals, we decided to expand into the rental fleet. This move proved to be a valuable service for clients who needed reliable tools for shorter periods of time.

broderson being hoisted above eaton centre

The year 1988 was a pivotal year as we attended our first trade show, showcasing our innovative solutions to a broader audience and further establishing our presence in the industry.

high reach trade show broderson ic-80

From the late 1990s to around 2010, we began remanufacturing heavy-duty forklift trucks to meet the specific needs and wishes of our clients, demonstrating our commitment to custom solutions and further expanding our expertise into specialized/customized and problem-solving heavy lifting. 

vintage high reach forklift

The year 2000 brought another significant achievement as we were awarded the distribution rights for Versa-Lift in Canada, further solidifying our position in the industry.

In 2009, responding to a client’s needs, we built our first ORION Heavy Forklift Truck. This new venture saw the first ORION delivered to California, followed by shipments to Australia, Puerto Rico, Mexico, and one of the largest heavy tool and die shops, based locally out of Guelph, Ontario. 

As demand for the ORION forklifts grew in 2010, we continued to expand the ORION lineup, introducing a full lineup of high capacity forklifts to better serve our clients, ranging from capacities of 24,000lbs. up to 160,000lbs. 

orion lineup at back of high reach shop

In 2012, we acquired a new location and began extensive preparations. Major renovations were undertaken to specialize the facility for heavy equipment, including overhead cranes, reinforced groundwork, testing facilities, and most importantly, plenty of safety measures. We also completed a full roof lift at the building to create high ceilings crucial for working on tall equipment, ensuring the facility was perfectly suited for our operations, including an advanced weld shop, assembly line, and maintenance facility.

Finally, in 2019, we moved into our newly renovated location, a state-of-the-art facility that we proudly call home.

Throughout our history, we have continually expanded our fleet and acquired new vehicles, always striving to meet and exceed the needs of our clients. 

At High Reach Inc., it’s not just about the equipment—it’s the people and relationships that truly matter. Maintaining everlasting relationships and building new ones with our clients has always been our priority. We believe that strong relationships are the backbone of our success and the key to delivering exceptional service.

high reach aerial shot

In 1979, Santo De Arcangelis founded De Arcangelis Crane Service and made his first purchase of a Boom Truck. This marked the beginning of our journey dedicated to providing top-notch lifting solutions. As Santo continued to secure more lifting deals, his growing success led to the need for expansion.

By 1982, he moved to Shepherd Road, a new location that provided the space needed to grow further and build a more extensive rental fleet. This year also saw a significant collaboration form when George Dudley Warbeck and Santo De Arcangelis officially teamed up, combining their expertise to drive the business forward under the new name, High Reach Inc.

high reach sign first location installation

The following year, in 1983, we secured a major milestone by obtaining the Broderson Carry Deck Crane and RO Boom Truck Distributor deal, significantly expanding our capabilities and offerings.

high reach ro stinger

In 1985, recognizing the growing demand for short-term crane rentals, we decided to expand into the rental fleet. This move proved to be a valuable service for clients who needed reliable tools for shorter periods of time.

broderson being hoisted above eaton centre

The year 1988 was a pivotal year as we attended our first trade show, showcasing our innovative solutions to a broader audience and further establishing our presence in the industry.

high reach trade show broderson ic-80

From the late 1990s to around 2010, we began remanufacturing heavy-duty forklift trucks to meet the specific needs and wishes of our clients, demonstrating our commitment to custom solutions and further expanding our expertise into specialized/customized and problem-solving heavy lifting. 

vintage high reach forklift

The year 2000 brought another significant achievement as we were awarded the distribution rights for Versa-Lift in Canada, further solidifying our position in the industry.

In 2009, responding to a client’s needs, we built our first ORION Heavy Forklift Truck. This new venture saw the first ORION delivered to California, followed by shipments to Australia, Puerto Rico, Mexico, and one of the largest heavy tool and die shops, based locally out of Guelph, Ontario. 

As demand for the ORION forklifts grew in 2010, we continued to expand the ORION lineup, introducing a full lineup of high capacity forklifts to better serve our clients, ranging from capacities of 24,000lbs. up to 160,000lbs. 

orion lineup at back of high reach shop

In 2012, we acquired a new location and began extensive preparations. Major renovations were undertaken to specialize the facility for heavy equipment, including overhead cranes, reinforced groundwork, testing facilities, and most importantly, plenty of safety measures. We also completed a full roof lift at the building to create high ceilings crucial for working on tall equipment, ensuring the facility was perfectly suited for our operations, including an advanced weld shop, assembly line, and maintenance facility.

Finally, in 2019, we moved into our newly renovated location, a state-of-the-art facility that we proudly call home.

high reach aerial shot

Throughout our history, we have continually expanded our fleet and acquired new vehicles, always striving to meet and exceed the needs of our clients. 

At High Reach Inc., it’s not just about the equipment—it’s the people and relationships that truly matter. Maintaining everlasting relationships and building new ones with our clients has always been our priority. We believe that strong relationships are the backbone of our success and the key to delivering exceptional service.

News

Announcing the Launch of Our New Website!

We’re excited to announce the launch of our newly redesigned website at High Reach Inc.! Explore our wide range of heavy lifting equipment, including Broderson Cranes, ORION Forklifts, and Versa-Lift models. The new site offers improved navigation, mobile optimization, and dedicated product pages to make finding the right equipment easier than ever. Visit us today to see what’s new!

Read More »